— EST. 2018 · MADE IN PORTUGAL

Polish.
Not punish.

We make one shower towel. Antibacterial, dual-texture, dries in fifteen minutes, lasts six months — and replaces the loofah you've been re-buying every three weeks for a decade.

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See it in motion

Four ways RYDA changes your shower routine

Watch how one towel replaces loofahs, gloves, sponges, and back brushes.
Test 01

The back-reach test

Reach every part of your back with ease

Test 02

Gentle exfoliation, close up

See the texture that makes the difference

Test 03

Rinse, wring, hang

Quick-dry design keeps it fresh

Test 04

One towel instead of eight tools

Simplify your shower routine completely

Six-month life Skin-barrier safe Compostable packaging Antibacterial Silver-ion fiber 48 inches of reach Dries in 15 minutes Six-month life Skin-barrier safe Compostable packaging Antibacterial Silver-ion fiber 48 inches of reach Dries in 15 minutes
— A small pledge, made in Portugal —

We make one thing. We make it very well. We don't release new colorways every quarter, we don't bundle in stuff you don't need, and we won't ever sell you a body brush that lives in your shower for nine weeks before it starts harbouring mildew.

— The RYDA Studio
— The Collection · 01

The Exfoliating Shower Towel.

A silver-ion antibacterial weave, double-density for two intensities, with a QuickDry backing that pulls the loofah out of a job, in four warm, spa-ready colorways.
01 — Kills 99.9% of bacteria — pure silver bonded into every thread
02 — Lasts six months — replaces eight loofahs and a bottle of body brush cleaner
03 — 48 inches of reach — every inch of your back, finally
04 — Free 30-day glow guarantee
SHOP FROM £19 →
— Why this exists

It started in a hotel room in Lisbon.

I was forty-eight hours into a work trip when I unwrapped the hotel's exfoliating mitt and felt the same micro-tear sting I'd been ignoring at home for fifteen years. I'd thrown out three loofahs that month. I'd bought a body brush, a silicone scrubber and none of it actually worked without making my skin look angry.

On the flight home I sketched out what a better shower cloth would have to do gentler, faster-drying, antibacterial without chemistry and over the next eighteen months we made it. RYDA is the towel I wish someone had handed me in that hotel room.

— Iris
CEO & Founder · Porto, Portugal
Choose yours

One purchase. Six months.

A loofah needs replacing every 3–4 weeks — that's £30+ a year, sitting damp the whole time. This is one cloth.
Product image — the towel(s) in the four colourways, clean flat-lay on bone background
Free UK shipping30-day guaranteeNo return needed

The Journal

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